CASE STUDY
Cellaxys – Regenerative Orthopedic and Spine Clinic
Cellaxys is a Regenerative Orthopedic and Spine Clinic based in Las Vegas. They offer the most advanced Stem Cell and PRP procedures for repairing and regenerating damaged tissue caused by age, disease, and trauma.
The Challenge
When Cellaxys started up in 2018, they struggled tremendously due to not having an established brand and lacking a consistent flow of new patients.
The Goal
Cellaxys wanted us to build their brand from scratch and jump-start their practice growth.
The Approach
Branding
Professional, experienced, and unconventional.
The brand reflects an unconventional and futuristic yet trustable idea; a quality service that takes the patients’ health to the next level and surpasses the limits of conventional medicine.
SEO – Search Engine Optimization
- Started working on website since it’s inception
- SEO audit: First thing is to figure out what needs
- Keyword research: Was used to find opportunities beyond main keywords
- Content plan: Was created based on keywords
- Landing pages: Created additional pages to improve websites structure
- Establish authority: Started link building and PR process to increase authority of Cellaxys doctors
ORGANIC TRAFFIC GROWTH
483.22%
(from 6,175 to 36,014)
CURRENT MONTHLY TRAFFIC
61,000
Pageviews
KEYWORD POSITIONING
1st
position for main keywords such as 'stem cell therapy has vegas'
Advertising
- Initial Ad Launch: Created broad-based Facebook campaigns to build awareness
- Making Progress: Uncovered winning target audiences and executed a 3-layered remarketing strategy to educate and convert interested users into patients on the schedule
- Scaling Up: Built social proof and created lookalike audiences to mirror our best converting leads and patient opportunities
LEAD COST
50%
cut
LEADS PER MONTH
400+
Generated
RETURN ON AD SPEND
300%
Phone Scheduling & Sales
- CRM Setup: Created a streamlined workflow for managing inbound calls and leads
- Outreach: Called & texted new leads to uncover high-value patient opportunities
- Clinic Success: Closed new patients on Stem Cell & PRP cash procedures
NEW PATIENT BOOKINGS
75+
Per Month
COST PER CONSULTATION
230%
Cut
WHAT WE DID
The Outcome
Since partnering with Meros Media, CELLAXYS has increased their patient volume by 241% and generated $2MM+ in new patient revenue.
We have successfully positioned Cellaxys as the #1 ranking website on Google for terms related to “stem cell therapy in las vegas”, surpassing all of the competing regenerative medicine clinics in the Las Vegas area.
